Cases for Analysis ~ Aquarius Advertising Agency - 690 Words

CASES FOR ANALYSIS ~ AQUARIUS ADVERTISING AGENCY 1. Analyze Aquarius with respect to the five contextual variables. How would you describe the environment, goals, culture, size, and technology for Aquarius? ANSWER: Aquarius is a middle-sized firm operating in a relatively unstable environment, particularly because in the industry it was common to lose or gain clients quickly because of consumer behavior changes or product innovation, sometimes with no advance warning. The technology is predominantly nonroutine because of the emphasis on creativity and art. The structure is functional with full-time integrators who provide horizontal linkage. The goals of the firm are to be creative and to satisfy customers. 2. Design a new organization†¦show more content†¦Why or why not? ANSWER: To determine whether a matrix structure is feasible now, or will be feasible in the future, students should examine the requirements for a matrix. Is there a dual domain competitive issue? Perhaps, in this case. Service and creativity require tech nical competence within each function, and yet at the same time, effective coordination across functions. Is the environment uncertain? Overall, there is potential for rapid environmental change. The environment of an advertising agency is not as uncertain, and does not have as great a potential for instability as the environment of computer chip manufacturers, but nevertheless the environment is relatively uncertain. Customers change agencies frequently, and employees drift from agency to agency. New developments and techniques occur in the industrys technology. Is there a need to share resources across project or product lines? Yes, one of the problems of moving to a hybrid structure with account executives serving as the focus of line authority is the tremendous duplication of functional resources. Unless an agency is extremely large, it cannot afford to have separate teams of art, copy, merchandising, media, and research specialists for every account executive. This is an exampl e of the need for shared resources that typifies a matrix structure. Thus a matrix structure might be feasible for Aquarius Advertising. But in this situation, matrix is not theShow MoreRelatedExecutive Summary : Reorganization Of The Company1160 Words   |  5 PagesThis report highlights the challenges faced by Aquarius advertising agency a small sized business house that offers customised plans to the customers for advertising campaigns, and complete plan for various media houses. The company follows The professional system and hierarchical process for handling the business activities. the communication process was majorly affected as both the systems were followed by the company. In the majority of the cases, the agents had directly communicated with theRead MoreCC Grocery Stores2670 Words   |  11 PagesMGMT 5083 Analysis and Design of Organization Case Questions Chapter 1 - S-S TECHNOLOGIES INC. OBJECTIVES 1. To acquaint students with the case analysis method. 2. To observe structural and contextual variables in an organizational situation. 3. To redesign an ongoing organization. 4. To develop organizational structure for innovative employees. Like the Xerox case which opens Chapter 1, this case can serve as a point of reflection throughout the semester. More advancedRead MoreProject – Organization Dynamics11615 Words   |  47 Pages(Preferred) †¢ Avoid repetition of case study †¢ Presentation Time: 30 Min (20 min for presentation and 10 min for discussion) Case Study 1: AQUARIUS ADVERTISING AGENCY – Group 1 completed 1. Analyze Aquarius with respect to the five contextual variables. 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